Lucky Orangesee Why Your Visitors Don't Convert

By establishing legitimacy as a brand, you'll convert more visitors into customers faster and easier. Dilemma 4: Unclear checkout process. Attracting visitors to buy your product is such a challenging task. More than that, keeping them interested as you usher them into the checkout page is even harder. Using the language of your customers will help build familiarity and that all-important trust between your business and your visitor. Test out adding customer language to your unique selling proposition and social proof on your web pages, while paying due attention to the logical leaps that your visitors will need to take to convert. Com, that's website orange, is a plug-in. It's a tool, a piece of code that allows you to see everything website. Visitors are doing on your website before they leave your website. So you can determine why your website visited website. Visitors did not convert, so they have heat maps and heat map will show where there clicking the most.

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Techniques 1–6 of 'Tools for UX and CRO: The Ultimate Guide for 2017'

This is one of a series of articles. In the first part of the series, we explain why these techniques are the most reliable way to grow hugely any business. The first part also contains an infographic that summarizes the whole series.

(None of the links on our website are affiliate links. We're vendor neutral, and we don't profit from recommending technology.)

Technique 1: Using web analytics (to track where your visitors came from, and which links they clicked on)

Web analytics software gives you details about the visitors to your website—where they came from, and which links they clicked on once they arrived.

It's essential for conversion rate optimization (CRO), but it tells only a small part of the story. It's like the closed-circuit TV cameras in a supermarket. They give an aerial view of where visitors entered the store, but they don't reveal why the visitors came. They show the path that visitors took through the store, but they don't reveal what the visitors were thinking. They show you exactly where and when the visitors left the store, but not why. Or what to do about it. For that, you'll need the qualitative tools, which begin with Technique 5.

You'll find web analytics most useful in the early stages of a project, when you are seeking to identify on which pages to start work. It will also inform the pages on which you should implement the tools described in the rest of this series of articles. If a page gets no visitors, then changing it will have no effect. Nor will changing a page that already has 100% conversion rate. Web analytics software will help you to identify the arteries of the website—the high-traffic flows that lead to successful conversions. Along with other tools, it can also help you to spot the aspects of those flows that are currently underperforming.

Tools for web analytics

Despite being free, Google Analytics is a sophisticated and powerful web analytics suite. It is sufficient for most websites, and most of our clients use it or its enterprise equivalent, Google Analytics 360.

Google Analytics alternatives include Adobe Analytics, Webtrends, Quantcast Measure, Woopra, Piwik and Flurry Analytics specializes in mobile apps.

Kissmetrics and Mixpanel provide additional functionality that can be useful to conversion marketers. Cohort reports, for example, show how groups of visitors behave over a long period. Amplitude helps marketers to understand how users behave within a website or app.

Technique 2: Capturing easy-to-interpret click-maps (to see exactly where visitors clicked—even if it wasn't on a link)

Whereas web analytics software tells you what links your visitors click on, click-mapping software shows you which parts of your pages your visitors click on. There's a subtle difference: click-mapping software shows you clicks even if they weren't on a link. This information is displayed as a 'heat map,' like this:

Click-mapping offers several advantages:

1. It will reveal things that are getting clicked but are not clickable. You'll discover that visitors are clicking on parts of the page that aren't links but perhaps should be. For example, if you discover visitors are clicking on a product photo, you may choose to allow the picture to be magnified, or you may decide readers want to read more information about it. Similarly, they may wrongly believe that a particular graphic is navigation.
2. It will also reveal, at a glance, which parts of the page are getting the most attention. This can be particularly useful when you're showing the data to people who aren't experienced in web analytics.
3. If several of the links on your page lead to the same URL—for example, if there are three links to a particular product page—click-mapping will show you which of the links your visitors clicked on. This is technically possible with analytics, but requires some set-up.
4. Have you ever wondered how far visitors scroll down your pages? Many click-mapping tools can give you the answer, in the form of easy-to-interpret scroll-maps. If some of your pages are long, scroll-maps can reveal which parts of the page get the most attention (based on the average viewing time). This can be great for identifying which parts of your page are most important to your visitors. If one of your pages has a 'false bottom'—a gap in the design that appears to visitors to be the bottom of the page—then a scroll-map will reveal that visitors aren't scrolling. (You then need to work out whether that's because they didn't realize that the page could be scrolled, or because they weren't interested enough to scroll.)

We recommend you study click-mapping reports of your most important pages (in terms of revenue and traffic) and of any pages you feel may have usability issues.

Of course, most heat maps show many things that are predictable, but that's not why you should use heat maps. Ignore the predictable heat and look for the anomalies.

Techniques 1–6 of 'Tools for UX and CRO: The Ultimate Guide for 2017'

This is one of a series of articles. In the first part of the series, we explain why these techniques are the most reliable way to grow hugely any business. The first part also contains an infographic that summarizes the whole series.

(None of the links on our website are affiliate links. We're vendor neutral, and we don't profit from recommending technology.)

Technique 1: Using web analytics (to track where your visitors came from, and which links they clicked on)

Web analytics software gives you details about the visitors to your website—where they came from, and which links they clicked on once they arrived.

It's essential for conversion rate optimization (CRO), but it tells only a small part of the story. It's like the closed-circuit TV cameras in a supermarket. They give an aerial view of where visitors entered the store, but they don't reveal why the visitors came. They show the path that visitors took through the store, but they don't reveal what the visitors were thinking. They show you exactly where and when the visitors left the store, but not why. Or what to do about it. For that, you'll need the qualitative tools, which begin with Technique 5.

You'll find web analytics most useful in the early stages of a project, when you are seeking to identify on which pages to start work. It will also inform the pages on which you should implement the tools described in the rest of this series of articles. If a page gets no visitors, then changing it will have no effect. Nor will changing a page that already has 100% conversion rate. Web analytics software will help you to identify the arteries of the website—the high-traffic flows that lead to successful conversions. Along with other tools, it can also help you to spot the aspects of those flows that are currently underperforming.

Tools for web analytics

Despite being free, Google Analytics is a sophisticated and powerful web analytics suite. It is sufficient for most websites, and most of our clients use it or its enterprise equivalent, Google Analytics 360.

Google Analytics alternatives include Adobe Analytics, Webtrends, Quantcast Measure, Woopra, Piwik and Flurry Analytics specializes in mobile apps.

Kissmetrics and Mixpanel provide additional functionality that can be useful to conversion marketers. Cohort reports, for example, show how groups of visitors behave over a long period. Amplitude helps marketers to understand how users behave within a website or app.

Technique 2: Capturing easy-to-interpret click-maps (to see exactly where visitors clicked—even if it wasn't on a link)

Whereas web analytics software tells you what links your visitors click on, click-mapping software shows you which parts of your pages your visitors click on. There's a subtle difference: click-mapping software shows you clicks even if they weren't on a link. This information is displayed as a 'heat map,' like this:

Click-mapping offers several advantages:

1. It will reveal things that are getting clicked but are not clickable. You'll discover that visitors are clicking on parts of the page that aren't links but perhaps should be. For example, if you discover visitors are clicking on a product photo, you may choose to allow the picture to be magnified, or you may decide readers want to read more information about it. Similarly, they may wrongly believe that a particular graphic is navigation.
2. It will also reveal, at a glance, which parts of the page are getting the most attention. This can be particularly useful when you're showing the data to people who aren't experienced in web analytics.
3. If several of the links on your page lead to the same URL—for example, if there are three links to a particular product page—click-mapping will show you which of the links your visitors clicked on. This is technically possible with analytics, but requires some set-up.
4. Have you ever wondered how far visitors scroll down your pages? Many click-mapping tools can give you the answer, in the form of easy-to-interpret scroll-maps. If some of your pages are long, scroll-maps can reveal which parts of the page get the most attention (based on the average viewing time). This can be great for identifying which parts of your page are most important to your visitors. If one of your pages has a 'false bottom'—a gap in the design that appears to visitors to be the bottom of the page—then a scroll-map will reveal that visitors aren't scrolling. (You then need to work out whether that's because they didn't realize that the page could be scrolled, or because they weren't interested enough to scroll.)

We recommend you study click-mapping reports of your most important pages (in terms of revenue and traffic) and of any pages you feel may have usability issues.

Of course, most heat maps show many things that are predictable, but that's not why you should use heat maps. Ignore the predictable heat and look for the anomalies.

Tools for click-mapping

We often use Crazy Egg (mobile-friendly), Hotjar (mobile-friendly), ClickTale (mobile-friendly) and several A/B-testing tools that include similar functionality. Other alternatives include Fullstory, Inspectlet, Decibel Insight (mobile-friendly), Jaco, Lucky Orange, MouseStats, Ptengine, UsabilityTools, UserTrack, and Zeerat.

Technique 3: Using session-recording tools (to see videos of visitors' screens and more)

Web analytics software is concerned mostly with the movement of visitors between pages. Session-recording tools can be a great complement, revealing what visitors did on each page, by capturing each visitor's keystrokes and mouse movement.

Session-recording tools can be useful in the following ways:

1. Session replay: Watch movies of your visitors' screens as they use your website. You can view visitors' browsing sessions as videos, as if you were looking over their shoulders. You can choose which video to watch based on attributes such as the visitor's country of origin, how much time they spend on the site, or the number of pages they visited. You may choose to watch videos of visitors who appear to be struggling—for example, those who visit the same page several times.
2. Get a feel for how people use websites. Session-recording tools are not a substitute for carrying out user-tests, which are described farther down this page. However, watching a few videos will give you a better idea of how people interact with websites.
3. See errors. The software can display a report of errors that users have encountered.
4. Analyze funnels. Get to see where your visitors are dropping off. ClickTale, in particular, makes it easy to study funnels for opportunities.
5. Scroll maps reveal how far down your page visitors scrolled.

Tools we often use for this

ClickTale (mobile-friendly) pioneered session-recording software. Alternatives include Hotjar (mobile-friendly), Inspectlet, UsabilityTools, UserReplay, SessionCam, FullStory, Decibel Insight (mobile-friendly), and Mouseflow. (Each tool tends to have multiple functions, so our choice of tool often depends on the combination of features and functions that a particular client requires. Also, some of our clients already have a tool installed when we begin the project.)

Some companies—such as those in financial services—are regulated as to how their data must be stored. ClickTale offers an enterprise version for such cases. IBM TeaLeaf is another popular alternative for enterprises. Decibel Insight offers on-premises deployment, so you can store data in your own environment and have complete control.

Technique 4: Using form-analytics software (to identify which of your form fields are causing trouble)

Form-analytics software allows you to study how people are interacting with your forms. The software is extremely important, because visitors who interact with forms are very likely to convert. By finding out why they bail, you can unlock great profits.

The software can report on many issues, including the following:

• The overall success of the form: how many visitors landed on it, and what percentage of them interacted with it, tried to submit it, and successfully submitted it.
• The percentage of visitors who dropped out at each form field. Knowing this information allows you to fix—or remove—the form fields that are causing visitors to lose their patience and abandon your website.
• The amount of time that visitors spend on each field. Even if the visitors don't abandon at a particular field—maybe it's early in the form and they are still motivated—it may fatigue them, causing them to abandon later.
• Which fields tend to get left blank. A blank response often indicates that a field is confusing or intimidating. Such fields reduce a visitor's resolve to complete the form.
• Which fields result in error messages, which the visitors then need to edit before they can resubmit the form.
• Which browsers and devices are performing poorly. Maybe your form is hard to use on small mobile devices.

Tools for this

Options include ClickTale (mobile-friendly), Hotjar (mobile-friendly), Formisimo, Decibel Insight (mobile-friendly), SessionCam and Inspectlet.

Technique 5: Using live chat (to let your visitors tell you what's wrong with your pages)

Live chat can allow you to hear from visitors who wouldn't phone you. Such visitors might prefer live chat for some of the following reasons:

• They are in a public place (or at work) and don't want to be heard.
• They appreciate that, unlike phone calls, live chat doesn't cost money.
• They don't want to be stuck at the end of a phone waiting for someone to answer.
• They feel that a live chat session is less of a commitment than a phone call.

Live chat can reveal the following:

1. Which pages are giving people problems.
2. Which products people are asking questions about.
3. What visitors' main questions, concerns, and objections are.
4. Which of your answers, reassurances, and counter-objections persuade visitors to take further action.

Live chat can have two additional benefits:

• If your customer service team is providing your live chat, you may choose to read through the transcripts of the chats regularly to find insights you can apply to your website.
• If the customer service team uses canned responses, then study them. They can be pure, field-tested copywriting gold—provided they have been refined over time to be the best responses.
• Using live chat may increase your conversion rate, by personally helping the visitors to take action.

Live chat solutions we come across often

ZenDesk Chat, LiveChat, Drift, FreshDesk, Olark, LivePerson, HappyFox, SnapEngage, LiveAgent, Intercom (for web apps), and Comm100. Some of them, like Intercom, allow you to track, help, and convert visitors across multiple browsing sessions.

Technique 6: Using cobrowsing (so your visitors can share their screens with you)

Cobrowsing software allows your visitors to share their screens with a customer support person. Cobrowsing tends to be particularly useful when you struggle to work out what your visitors are seeing—for example, if the visitor is looking at a dynamically generated page, like a page of search results or an interface in a web app.

Solutions for cobrowsing include Pega, Oracle Service Cloud and Surfly.

Read the next article in this series

This article is one of a series that began with an infographic here. The next part is here.

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Did you know that over 1.8 billion people worldwide are already into online shopping?

This massive chunk of the population continues to grow, and store owners are faced with the challenge of keeping up with what their customers want. Customer behavior continually changes, competition becomes stronger, and technology has a way of obliging us to innovate all the time.

But no matter what eCommerce might look like in the future, you have the power to create a great shopping experience for your customers.

We've found some common pain points, and will show how you can fix them using effective tactics and easy to implement tools like pop ups:

What are pop ups?

Pop ups are graphical windows that suddenly appear on a website screen. Generally, pop ups are used to effectively convert visitors into customers, leads and subscribers. They can initiate engagement, rescue abandoned carts and offer exclusive discounts for a seamless customer shopping journey.

In fact, studies reveal that the average global cart abandonment rate is at almost 70%, but pop ups help in reducing it by 20%, which is a big recoverable cost for online retailers.

Plus, you can really improve your shop's bounce rate (that's how quickly folks navigate away from your site) if you know which online touch points and common dilemmas you should address immediately.

Now, let's dive into the most major dilemmas of online shoppers and learn how to fix them!

Fixing the Shopper Dilemmas

Dilemma 1: Lack of Shopping Assistance

Unlike in a physical store, shopping online doesn't give shoppers the luxury of checking the items firsthand. That's why customers always rely on reliable customer service to address their concerns.

Studies show that 83% of shoppers need support to complete a purchase. They expect to receive assistance within a 5-minute window, otherwise, they'll go elsewhere. If a communication channel is non-existent, that might slow down conversion and might leave a really terrible impression. You don't want that, right?

Solution: This is pretty easy! Just create a floating pop up that leads to your shop's built-in contact page or chat integration. This could help customers know that you're ready to help whenever they need you.

You might also consider showing a slide-in pop up equipped with the click count trigger. So, whenever a customer has clicked a specified number of buttons on your screen, which probably means they're having trouble with something, a pop up appears to the rescue.

Another effective way to improve customer service is to implement a chat support plugin or AI chatbots. This way, in just a single click, visitors can chat with you anytime they need your help. Keep in mind that adding chat to your shop will likely be an added cost, both for the add-on product (LiveChat integrates directly with Big Cartel), and for the time that you'll set aside to be online and available to your customers. This can be a bit much for a solo shop runner to take on, so it's okay to decide to stick with email via your shop's existing Contact page early on.

Dilemma 2: Non-existent discount codes

For sure, many of us have paused our online shopping in search of a magic combination of letters and numbers to put in that 'discount code' box at checkout. This can be a distraction at best, or a total diversion away from completing a purchase.

When you look at Google, some popular searches are about discount codes. This means your customers may leave the checkout page to search for a code, and potentially foul up the whole sales funnel.

Solution: Take advantage of this scenario when buyers are looking for discounts and show a lightbox pop up with a discount code on it, or a recommended product that's half the price. It'll surprise visitors, gain leads and upsell. You gain a great customer impression and boost your revenue.

And if there's no active discount or sales campaign, an informational message (something along the lines of 'we couldn't find any active discount codes') can let shoppers know that they aren't missing out.

Use targeted rules for your pop ups to show specific codes when shoppers arrive from an affiliate link, a promo ad or an email marketing campaign. A relevant code can be served up via pop up to a specific segment of your site traffic.

Dilemma 3: Product legitimacy

If you're a new authorized retailer of an existing product line, and if you fail to establish the authenticity of your products right away, you might usher your visitors into leaving your store.

It's a challenge for shops that specialize in curation: With many online stores offering the same products, it's quite hard to tell which are actually legit. People just want to get their money's worth, so it's important to gain their trust. This is also vital for fundraising or non-profit organizations.

Solution: Show a pop up window that highlights a testimonial from a previous customer, or display a badge or logo from the actual brand showing that you're an accredited store.

Aside from pop ups, you may also use a testimonial widget, create a social proof page and highlight some media features. While showcasing customers who actively tag you on social media isn't the only sign of a thriving business, it's one way to assure new prospective customers that people get what they expect when they shop with you. By establishing legitimacy as a brand, you'll convert more visitors into customers faster and easier.

Lucky Orangesee Why Your Visitors Don't Convertible

Dilemma 4: Unclear checkout process

Attracting visitors to buy your product is such a challenging task. More than that, keeping them interested as you usher them into the checkout page is even harder.

Tricky navigation and a whole lot of buttons to click might turn off would-be customers. In fact, 87% of consumers leave their carts instantly when the checkout process isn't obvious. While Big Cartel keeps things pretty simple, it's important to check for yourself that you've chosen a theme that makes it easy to find your cart and complete your purchase.

Solution: One of the most effective ways to lessen churn out in the checkout page is to use heatmap tools. These are analytics tools that can show where people are pausing and clicking on your website. It's like flipping on the black light to show all the places in the kitchen that were touched by a person handling raw chicken… but much less gross, because it's just online shopping behavior.

Google Analytics and Lucky Orange, which both integrate with Big Cartel, can get you started in exploring your shop's heatmap. After reviewing visitor behavior, you should be ready to remove unnecessary details, buttons and fields. You might also need not to overwhelm visitors with too many CTAs and options.

Once you're happy with the simplicity of your shop and checkout flow, you may consider adding a few impactful things back in. A pop up on your best-selling product page that recommends a related item can help you boost your sales in no time.

Dilemma 5: Hard to find on-sale items

You promote your sale campaign on Facebook. Prospects click the link. Then, they are directed to your website. The items that are on sale are nowhere to be found. That's pretty confusing as a consumer!

Lucky Orangesee Why Your Visitors Don't Converter

I've experienced this a lot of times. And more often than not, I just leave the webpage right away. I don't want this to happen to your store too.

I understand that websites want a high click rate or high page visits. Yet every ecommerce store also deserves a low bounce rate, and there's a solution for you if you want to achieve both.

Solution: As an online store owner, welcome your visitors with a Welcome Pop Up that displays a button that would lead them to the promo page or sale category. This is the usual but effective way.

For a more effective tactic, create a standout design, and customize your targeting rules. So, whenever visitors click your link from Facebook (or any other platform), this pop up will appear to them. In this way, you'll have a seamless customer shopping experience, plus low bounce rates.

The growth of ecommerce is unstoppable. We live in a world where we can just relax at home while we shop from one store to another.

As a store owner, it's likely your priority to provide the best customer shopping experience at all times. Online shopper dilemmas should be addressed immediately, before you lose customers. Thanks to online shop pop ups, you have an easy and effective way to fix the problems and drive your business forward. Logitech c270 software install hp.